Privacy Policy

Last Updated: April 2026

Who We Are:

Oudhi is an online women's fashion brand, registered under the laws of India. Our website is located at https://oudhi.in. When you shop with us, you trust us with your personal information. We take that trust seriously. This Privacy & Cookie Policy explains what information we collect, how we use it, and how we protect it.

What Information We Collect:

When you browse or shop on oudhi.in, we may collect the following:

- Information you give us directly: Your name, email address, phone number, shipping and billing address, and payment details when you place an order or create an account. Any communications you send us — emails, WhatsApp messages, or contact form submissions.

- Information collected automatically: Your IP address, browser type, device type, pages visited, time spent on the site, and how you arrived at our website. This is collected through cookies and similar technologies — explained in detail below.

- Information from third parties: If you connect through a social media platform or pay through a gateway like Razorpay, they may share limited information with us as permitted by their own policies.

How We Use Your Information

We use your information only for the following purposes:

- To process and fulfil your orders — including communicating with you about your order status, shipping, and delivery.

- To provide customer support — responding to your questions, complaints, and return requests.

- To improve our website — understanding how customers navigate and use our site helps us make it better for you.

- To send you communications you've opted into — new arrivals, collection launches, our blog post and offers. You can unsubscribe at any time. We will never spam you.

- To prevent fraud and misuse — protecting our customers and our business from fraudulent orders and activity.

- To comply with legal obligations — as required by Indian law.

- We will never sell, rent, or trade your personal information to any third party for their own marketing purposes.

Who We Share Your Information With

We share your information only with trusted service providers who help us operate our business — and only to the extent necessary for them to perform their services:

- Shipping partners — to deliver your order to you.

- Payment gateways — Razorpay or similar, to process your payment securely.

- Email and communication platforms — to send you order confirmations and updates.

- Website hosting and technology providers — to operate and maintain our website.

All third parties we work with are contractually required to protect your information and use it only for the purpose for which it was shared. We do not permit them to use your data for their own purposes.

Your Rights Under the Digital Personal Data Protection Act, 2023

As a user, you have the right to:

- Access the personal data we hold about you. Request correction of inaccurate or incomplete data. Request erasure of your personal data, subject to our legal obligations. Withdraw your consent to data processing at any time. Nominate a person to exercise your rights in the event of your death or incapacity.

- To exercise any of these rights, contact us at legal@oudhi.in. We will respond within 7 days of receiving the request.

Data Security

We use best in the industry - encryption and security protocols to protect your personal data. Payment information is processed through secured, PCI-DSS compliant payment gateways — your payment details are never stored on our servers.

However, no method of transmission over the internet is 100% secure. While we do everything we can to protect your information, we cannot guarantee absolute security. In the unlikely event of a data breach that affects your rights, we will notify you as required by law.

Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected — including legal, accounting, and reporting requirements. Order information is typically retained for 7 years as required under Indian tax law. You may request deletion of your account and associated data at any time, subject to our legal retention obligations as mandated by the Indian Law.

Cookie Policy

Cookies are small text files placed on your device when you visit our website. They help us recognise you, remember your preferences, and understand how you use our site.

Types of cookies we use:

- Essential cookies — necessary for the website to function. These enable you to browse the site, add products to your cart, and complete purchases. You cannot opt out of these without affecting the website's functionality.

- Analytics cookies — help us understand how visitors interact with our website. We use this information to improve your experience. This data is aggregated and anonymised.

- Marketing cookies — used to show you relevant content and advertisements on other platforms, such as Instagram and Google. These are only set with your consent.

Managing cookies:

- You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling certain cookies may affect your experience on our website.

- By continuing to use oudhi.in, you consent to our use of essential and analytics cookies.

- Marketing cookies require your explicit consent and can be managed through our cookie preferences.

Third Party Links:

Our website may contain links to other websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

Changes to This Policy:

We may update this policy from time to time. When we do, we will revise the date at the top of this page. For significant changes, we will notify you by email or through a notice on our website.

Contact:

For any privacy-related questions or to exercise your rights:

Email: legal@oudhi.in

Address: 572 - 4, Vikas Nagar, Lucknow, Uttar Pradesh - 226022